The Whatsapp security breach, what you need to do

One of the world’s largest communication apps, Whatsapp, has discovered a security vulnerability that allows for spyware to be installed on mobile devices. The breach has left their 1.5Billion users at risk but the question is what should you as a user of Whatsapp do next?

Don’t Panic

As it stands it seems the attack was concentrated on a very small number of people. The targeted attack then means the mass majority of us were not at risk but this doesn’t mean it wasn’t not dangerous.

As such there’s no need to panic but it’s crucial to still remain vigilant.

Upgrade Your Whatsapp Today!

For your own safety and to curb the possible risk of this situation, upgrade your Whatsapp today. To do so, simply head into your respective mobile device’s app store (App Store for Apple and Play Store for Android), search for Whatsapp and select Update.

Ideally run the update over a WiFi network to save on your mobile data.

Stay Cyber Secure

Cyber security is something we should always practice. This doesn’t just apply to Whatsapp but all our online activities. Simple yet regular activities to minimize your chances of being a target can go a long way. This includes:

  • Using strong, secure passwords that you change often

  • Minimising the information you share and access over open networks

  • Regularly update your mobile apps and operating systems

  • Don’t download files from unsecure website or open links / attachments from unknown senders

As the world continues to be more connected and increasingly online, it’s continues to be our perogative to stay safe out there in the big bad world wide web!

Happy surfing! 🌐

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Is your business making this HUGE mistake?

Running a business is no walk in the park. Whether you’re selling a product or a service, have a wider audience or cater to a niche market, the fundamental challenges remains the same.

Managing cashflow, growing market share and perhaps the most important, at least in our eyes, marketing yourselves are all incredibly challenging yet necessary tasks for any entity. The latter in particular is often a difficult beast to saddle as marketing is often allocated the kiddies meal from the budgeting pie and seldom gets the attention it needs. And even in the event that it does get a decent budget, there’s a subset of marketing that’s terribly overlooked. What is it you ask? It’s the very medium you’re reading this article on: digital.

Digital is far more engrained in our everyday lives than we realise and acknowledge. We spending hours scrolling through timelines, make purchasing decisions based on the subtle art of influencers, we chat to our loved ones and manage our bank accounts all on digital platforms, especially those on our mobile devices. Yet even as CEOs and marketing heads share their next great idea in the company Whatsapp group, the last thing on their minds and budget list is a digital strategy.

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The single biggest mistake businesses are making is not investing in digital. Holding back on social media budgets and having no paid media allocations is tantamount to buying your next travel tickets and booking them aboard the Hindenburg. It’s backward and you’re going nowhere fast! What’s worse is when there actually is a budget allocation yet it’s allow funnelled towards dated traditional media channels.

For example, pause reading for a second and try recall the last three billboards you saw. Who were they for? What was the message and how long did it take you to recall the creative? Now let’s unpack it further. If you were the one who signed off that billboard how would you measure how many people saw it? If someone had a query about your billboard how would they get in touch with you? Would you even be able to measure the real leads from the advert?

Digital, while not perfect, is undoubtedly ahead of the curve and still forging on. Results are in real time, targeting can be changed dynamically making your marketing more agile than ever before and most crucially, the price for attention is infinitely cheaper!

So take a second to pause and reflect on whether you’re truly getting the bang for your buck with your current strategy, and this doesn’t apply to big brands alone, then give digital a go. Allocate just 10% of your marketing budget to proactive social media strategies and media buying and see if it doesn’t make a world of a difference.

And should you need a hand along the way, we’re here to help 😉

Covering Cooking With V

Budding cook and owner of vanillascentedkisses.com, Vanessa Dossi hosts monthly cooking classes dubbed 'Cooking with V'. 

BAD Press Creative Agency has had a health relationship with Ms Dossi's brand that has included brand development, digital strategy and event coverage. For the latest Cooking with V class, our agency was present to document the experience.

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Our photographers captured the event and then subsequently compiled a campaign report for VSK that was utilised to present to the brand's client base for future sponsorship opportunities. With that in mind it was then imperative for the photographs to not only capture the day's happenings but also do so in a manner that represented brand positioning opportunities.

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This was achieved through carefully curated product placement as well as subtly including key components in frame. The end result was uncontrived images and an overall successful shoot that met objectives.

Klipdrift: Best shared with a friend

As part of Klipdrift's latest marketing campaign the brand has been offering select consumers the opportunity to indulge in a Klipdrift experience dubbed #GoldBetweenFriends.

The initiative involves the consumers enjoying an all expenses paid excursion with a few of their friends. For part of the Johannesburg leg, competition winner Vincent K and three of his friends were treated to a weekend at the Radisson Blu hotel and a VIP pass to the South Africa Hip Hop Awards.

BAD Press Creative Agency was enlisted to shoot, edit and package the experience for the brand. Our main goal was to highlight the many perks of the day while including brand presence for Klipdrift.

The project was a success with all client expectations being met and surpassed.

View the campaign below

Black Coffee & AXE: A match made in heaven

After a star-studded and picturesque reveal on the island of Ibiza in Spain, the official local announcement of Black Coffee's partnership with Unilever's AXE for Black by Black Coffee was held at the DJs Zone6 establishment.

BAD Press Creative Agency was present to cover the event on a photographic and live social media engagement basis. The key objective was to immerse fans and consumers in the experience even though it was a private event.

This was achieved through utilizing Instagram's Stories feature for a blow by blow rollout of the event as well as creative image capturing that was posted on social media timelines.

Leveraging the star presence of the likes of Maps Maponyane, TV presenter Dash and Black Coffee himself, the day campaign was able to reach a healthy sized audience and facilitate in the amplification of the brand message for the day.

 

An incredible launch for an incredible partnership #FindYourMagic

A post shared by Jalibird (@jalibird) on

Zee BollyMovies launches

Indian entertainment has largely become one of the most consumed genres on satellite television across Africa.

In their continued pursuit to expand through out the continent, Zee TV Africa recently launched the exclusive Bollywood movie channel, Zee BollyMovies. The channel features both classic and blockbuster films from the burgeoning Bollywood film scene and is fast becoming a channel of choice for both DStv and Kwese subscribers.

Bad Press is thrilled to be spearheading their online campaign and seeks to grow brand awareness, drive channel tune in and building a loyal following for one of TVs most promising channels.

You can find Zee BollyMovies on DStv channel 144 and Kwese channel 155. 

Bad Press welcomes King Condoms

Sexual health and education is a crucial corner stone in Africa's endeavour to build an HIV free generation in our lifetime.

It's with this in mind that we are thrilled to welcome premium condom brand, King Condoms, to Bad Press. While new to the market, King Condoms has already carved a niche for itself in the urban market by being one of the only brands to solely cater to the township market with high end, quality condoms that are custom-made to give gentleman of all sizes a snug and comfortable fit while providing the ultimate protection against pregnancy and sexually transmitted diseases. 

Our goal is to provide King Condoms with comprehensive brand building, marketing and digital services as they continue to grow from strength to strength.

Look out for King Condoms in a store near you!

In the beginning

Have you ever felt you can do better? Like there's more out there? I have.

That's why I started Bad Press Co. The aim was simply, how do I help those who are already good at what they do, get better?

It's not the easiest of questions to answer. But thankfully I'm not too much of a pushover either. Over the years I've worked on the little intricacies that make the good, great. 

Whether it was social media strategies, distribution management or creative directing, as a company we not only tried our hand at it, we knocked it out the park. And we continue to do so.

The hope is that one day we can be the catalyst for change in the media and entertainment industry and sparks a change that shifts the taste levels in an upward direction.

I mean, who needs Hollywood and MoTown when we can make one ourselves?