After a star-studded and picturesque reveal on the island of Ibiza in Spain, the official local announcement of Black Coffee's partnership with Unilever's AXE for Black by Black Coffee was held at the DJs Zone6 establishment.
BAD Press Creative Agency was present to cover the event on a photographic and live social media engagement basis. The key objective was to immerse fans and consumers in the experience even though it was a private event.
This was achieved through utilizing Instagram's Stories feature for a blow by blow rollout of the event as well as creative image capturing that was posted on social media timelines.
Leveraging the star presence of the likes of Maps Maponyane, TV presenter Dash and Black Coffee himself, the day campaign was able to reach a healthy sized audience and facilitate in the amplification of the brand message for the day.