As part of Klipdrift's latest marketing campaign the brand has been offering select consumers the opportunity to indulge in a Klipdrift experience dubbed #GoldBetweenFriends.
The initiative involves the consumers enjoying an all expenses paid excursion with a few of their friends. For part of the Johannesburg leg, competition winner Vincent K and three of his friends were treated to a weekend at the Radisson Blu hotel and a VIP pass to the South Africa Hip Hop Awards.
BAD Press Creative Agency was enlisted to shoot, edit and package the experience for the brand. Our main goal was to highlight the many perks of the day while including brand presence for Klipdrift.
The project was a success with all client expectations being met and surpassed.
View the campaign below